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Workdom Marketing

Do You Need a Content Audit?

When you think of all the content you’ve published under your brand, you likely acknowledge that some of it probably hasn’t aged well. New…

3 min readMar 10, 2023

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Content Creation and Brainstorming

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Workdom Marketing

Using a Content Matrix as Part of Your HealthTech Content Strategy

Part of what makes a powerful content strategy is knowing how and when to use your content decisively to help the prospect at every stage…

3 min readMar 3, 2023

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Using a Content Matrix as Part of Your HealthTech Content Strategy

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Workdom Marketing

How to Help Your Sales Team with the Right Marketing Collateral

You’d be forgiven for thinking that marketing collateral is only something that customers get — things like fact sheets or white papers or…

3 min readFeb 27, 2023

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How to Help Your Sales Team with the Right Marketing Collateral

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Workdom Marketing

How to Build Greater Awareness of Your Healthtech Product or Service

“What do you do?”

4 min readFeb 27, 2023

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How to Build Greater Awareness of Your Healthtech Product or Service

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Workdom Marketing

Your B2B Product Launch Survival Guide

A B2B product launch is an exciting time. You’ve been planning, preparing and organizing everything so that the launch can go off without a…

3 min readMar 24, 2023

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Your B2B Product Launch Survival Guide

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Workdom Marketing

How to Write a Healthtech Case Study

The right case study is not only an excellent resource that demonstrates the potential of your healthtech product or service, but it can…

3 min readMar 24, 2023

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How to Write a Healthtech Case Study

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Workdom Marketing

How Healthtech Companies Can Retain More Customers

It’s no secret that healthtech companies were thrust into the spotlight before they were well and truly ready. With COVID becoming an…

3 min readMar 17, 2023

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How Healthtech Companies Can Retain More Customers

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Workdom Marketing

You vs. The Other Guy: How to Convince Customers in the Comparison Stage of the Buyer’s Journey

The comparison stage of the funnel is one of the most critical yet often most overlooked parts of the buyer journey. During this stage, the…

3 min readMar 17, 2023

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You vs. The Other Guy: How to Convince Customers in the Comparison Stage of the Buyer’s Journey

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Workdom Marketing

How to Set Long-Term Marketing Goals for Your HealthTech Business

One of the best ways to win at healthtech marketing is to focus on the long game; that is, to set large (but not impossible) goals for your…

3 min readMar 13, 2023

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How to Set Long-Term Marketing Goals for Your HealthTech Business

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Workdom Marketing

How to Encourage Visitors to Purchase from You Over Your Competition

Consideration. It’s the second stage of the sales funnel and often one of the most difficult. This is the stage at which your prospects…

3 min readMar 3, 2023

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How to Encourage Visitors to Purchase from You Over Your Competition

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Workdom Marketing

Workdom Marketing

Optimize your online marketing & grow your business faster. We do the work so you can be a leader. #BusinessGrowth #DigitalMarketingStrategy www.workdom.io

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