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Now, more than ever, an extreme amount of data is being generated about customers. There is tons and tons of data out there and third party data providers are your key to harnessing it all. Here’s how to do it:

But first, a little refresher:

What is Third Party Data and How Do I Use It?

Third parties are entities that…


Your marketing campaign is only as successful as the data behind it. And depending on the type of marketing you’re doing and the types of campaigns you’re running, some types of data will matter more to you than others.

But before we jump into that, it’s important to understand the…


AI brings a wide range of opportunities to the underlying intelligence needed to conduct marketing campaigns. But how does it all work and how can you use it to grow your own business? Let’s take a closer look.

Why Use AI in Marketing Automation?

AI in marketing automation brings a number of benefits to your optimization…


When it comes to managing and growing customer relationships, you’ll often hear the terms CRM and sales enablement is thrown around. And although they sound similar, the two terms have markedly different meanings.

So what’s the difference between them? Why does it matter and how can you get started managing…


Before you can market to your ideal customer, you have to know who they are. Creating an ideal customer profile can help you zero in on demographics (age, education, disposable income) as well as psychographics (attitudes, interests, opinions). …


It doesn’t matter if you’ve been in business for a year or several decades. Inevitably something will go wrong and it will all come back to hit you like an avalanche. …


If you’re not on the first page or two of Google, in the minds of your prospects, your business might as well be invisible. But although improving your search engine ranking can potentially increase your conversions and sales, it is a long-term strategy and the results won’t be visible overnight.


As a small business owner, you’re used to trying to be all things to all people, but no matter how packed your schedule or how many tools you have running concurrently, it can still feel like there simply aren’t enough hours in the day to do everything.

In addition, technology…


As business owners ourselves, we know how it can be when you’re just starting out. You want to be all things to all people, and you’re committed to working on your dream until the early hours of the morning to make it happen.

But it is possible to have too…


If you’re not getting the results you’re expecting from your marketing campaigns, the fault may not lie with your salespeople’s ambition and determination to close the deal — it may lie in the programs you’re using to help you. …

Optimize your online marketing & grow your business faster. We do the work so you can be a leader. #BusinessGrowth #DigitalMarketingStrategy www.workdom.io

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