Nothing brings out trepidation in an entrepreneur faster than the specter of change. But why is that? Psychologically, we’re wired to avoid it. Throughout history, things that are new and different to our own may be cause for concern or outright dangerous. It was critical to our survival as a…

You’ve heard the old adage that “the customer is always right”, and now, more than ever, customers are making their dissatisfaction known to businesses both online and offline. The good news is, not only is this an expected and “normal” part of business, it can actually be an invaluable method…

If you’re in the healthtech industry, you already know how much of a challenge it can be to reach your target audience and spread the word about what you have to offer. But what if your product isn’t designed to reach patients and doctors, but rather very specific professionals in…

Imagine you have a SaaS product in the health tech industry, but you need to target two very different audiences: both doctors and patients. How would you go about it? This is precisely the issue that faced Doctify, an online review site for doctors and their patients. Doctify faced an…

Design thinking isn’t limited to designers alone. Everyone can (and should) learn from this proven methodology and especially apply it to their content. But what exactly is it and how can you start using it in your content strategy and initiatives? Let’s take a closer look: What is Design Thinking? Simply put, design thinking…

Let’s face it, educational content and social media go together like peanut butter and…well, mustard. Almost anyone will tell you, “I’m not on social media to learn…I’m on social media to have fun and chat.. that’s why it’s SOCIAL.” And while they do have a point, one HealthTech company is…

Customer loyalty programs are one of the most underutilized methods of increasing retention. You already likely know that 20% of your customers are typically responsible for 80% of your business, and how it’s far easier to convince an existing customer to buy from you than a brand new one. But…

They may seem old-fashioned, but lead magnets are the bread and butter of the inbound marketing and lead generation worlds simply because they WORK. Lead magnets aren’t just designed to get email addresses. They’re also designed to increase the likelihood that these leads will become customers. Email addresses these days…

Quick question for all the ladies out there: When was the last time you woke up in the morning saying to yourself, “I can’t WAIT to do my pelvic floor exercises today! You probably look forward to doing Kegels about as much as a root canal, which is what one…