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These days, it’s not just about maximizing your business presence on Facebook, LinkedIn, and YouTube; Instagram also deserves your attention, and for those in the B2B world, you may be wondering how best to make use of this social media platform to reach other businesses as opposed to consumers.

Does B2B Marketing Work on Instagram?

You’d be forgiven for thinking that Instagram is only a photo haven for millennials and the younger generation. Although these are its primary audience, Instagram also has potential for the B2B market if you know how to leverage it.

The secret to attracting interest in your products or services through B2B marketing on Instagram is to leverage the popular Instagram Stories feature. Instagram Stories piggybacked on the immense popularity of Snapchat to launch stories to an incredible reception. …


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