In the world of marketing technology, it seems like there’s no end to the tools, services, software, and platforms that all somehow play a crucial role in your business. Maybe you’re one of the many businesses that even have several platforms that tend to overlap, especially when it comes to things like search engine optimization and social media marketing.
The downside to having everything at your fingertips and a tool for every conceivable need is that because they overlap, it can get cluttered quickly. Oftentimes in our MarTech optimization audits, we find companies use several platforms to accomplish the tasks…
When you think of SEO, you might think it’s all about a bunch of developers poring over data and analytics and making small tweaks here and there. But search engine optimization goes much deeper than that, and it can be much more involved.
The truth is that, if you have the right foundation in place, on-demand search engine optimization can not only save money, but can provide you with consistent improvements over time, which is the hallmark of a site that’s serious about SEO, and one that search engines are more likely to rank highly as a result.
The Foundation of Your SEO Efforts
Having the…
There are painfully few brands in this world that have taken the idea of brand messaging to heart. Oftentimes, they get so bogged down in data and numbers that branding takes a back seat in their overall campaign focus — permanently.
But companies that have made great strides in their brand messaging are those that consistently stay one step ahead of their competitors. They bring something to the table (or often, more than one thing) that their competition simply can’t match, because the company becomes known for it; everyone else is just a copycat.
That’s why companies that invest in…
When it comes to finding a web designer, you’ll usually find that they’re lumped into two categories:
- Those who know how to design a beautiful site that looks good but doesn’t really convince users to take any sort of action, and:
- Those who can program the back-end functionalities but the front-end design is complicated and difficult to navigate
But there’s a third class — one that combines the “best of both worlds” to create a website that doesn’t just look good, but it includes all of the best practices for creating a highly successful user experience and greatly increasing the…
It Works, But Not In The Way You Might Think!
Outbound marketing, also known as “push” marketing, is often declared as dead (or quickly on its way out) in favor of inbound marketing. And when you look at it on the surface, you can easily see that it looks like outbound marketing is stale, old-fashioned, and no longer profitable, especially when compared to more consumer-driven options like blogging, SEO, and pay per click.
So why even ask, “is outbound marketing dead?” when all the surface indicators say that it is? The truth is that you have to dig a little deeper below the surface. …
Strategic partnerships offer numerous benefits for your business, as well as the business(es) you choose to partner with. Together, complementary, non-competitive companies can help each other in ways that neither of them could have likely accomplished on their own. So what are some of the benefits of forming such a strategic partnership? Let’s take a closer look:
You Can Tap Into New Markets
Strategic partnerships allow you to tap into markets that you may otherwise have not considered, known about, or even tried to crack yourself but just couldn’t get the response you were hoping for.
Your partnership aligns you with another brand that has established…
Marketing online has become increasingly complicated, with more and more channels added to it over time. These days, it’s not enough to just write good content, but also keep in mind best practices in SEO, SEM, social media, video, webinars, email marketing, and much more.
MarTech, (short for Marketing Technology), or the suite of software and services that help you manage all of that, can equally get complicated. …
It’s a new year, and with that comes the excitement of revitalizing fresh new marketing ideas and initiatives with your target audience. While everyone else is hopping aboard the “new year, new you” train, your business will be reaching out to customers who are eager for change to keep on building up all that momentum you’ve been working on over the holiday season.
Don’t Give Up, Refocus!
E-commerce retailers in particular tend to see a sudden spike of activity right after the holidays and well into the new year — the precise time when you’d think the holiday rush would be over and people…
Love them or hate them, New Year’s resolutions are everywhere you look. And with so little time left until we shove 2020 out the door, the time is already here to make your business plans for January and beyond.
Oftentimes, we look back on the previous year and consider our triumphs as well as areas where we could’ve done better. We decide that this next year, we’re going to make an honest effort to improve. But what area should we focus on? …
In what has been the longest year of our lives, many business owners are understandably looking towards 2021 with a mixture of both excitement and trepidation. With so many small businesses still reeling from the effects of 2020, what might we have to look forward to in the new year?
Here’s what the experts, including those of us here at Workdom, have to share with you.
The E-Commerce Boom Will Continue
If it’s one thing we can definitively say about COVID, the silver lining on this very thick and heavy dark cloud is that e-commerce businesses are booming. Even households that never considered online shopping…
Workdom Marketing
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