PinnedDo You Need a Content Audit?When you think of all the content you’ve published under your brand, you likely acknowledge that some of it probably hasn’t aged well. New…Mar 10, 2023Mar 10, 2023
PinnedUsing a Content Matrix as Part of Your HealthTech Content StrategyPart of what makes a powerful content strategy is knowing how and when to use your content decisively to help the prospect at every stage…Mar 3, 2023Mar 3, 2023
PinnedHow to Help Your Sales Team with the Right Marketing CollateralYou’d be forgiven for thinking that marketing collateral is only something that customers get — things like fact sheets or white papers or…Feb 27, 2023Feb 27, 2023
PinnedHow to Build Greater Awareness of Your Healthtech Product or Service“What do you do?”Feb 27, 2023Feb 27, 2023
Your B2B Product Launch Survival GuideA B2B product launch is an exciting time. You’ve been planning, preparing and organizing everything so that the launch can go off without a…Mar 24, 2023Mar 24, 2023
How to Write a Healthtech Case StudyThe right case study is not only an excellent resource that demonstrates the potential of your healthtech product or service, but it can…Mar 24, 2023Mar 24, 2023
How Healthtech Companies Can Retain More CustomersIt’s no secret that healthtech companies were thrust into the spotlight before they were well and truly ready. With COVID becoming an…Mar 17, 2023Mar 17, 2023
You vs. The Other Guy: How to Convince Customers in the Comparison Stage of the Buyer’s JourneyThe comparison stage of the funnel is one of the most critical yet often most overlooked parts of the buyer journey. During this stage, the…Mar 17, 2023Mar 17, 2023
How to Set Long-Term Marketing Goals for Your HealthTech BusinessOne of the best ways to win at healthtech marketing is to focus on the long game; that is, to set large (but not impossible) goals for your…Mar 13, 2023Mar 13, 2023
How to Encourage Visitors to Purchase from You Over Your CompetitionConsideration. It’s the second stage of the sales funnel and often one of the most difficult. This is the stage at which your prospects…Mar 3, 2023Mar 3, 2023
