You’ve seen sales funnels hundreds of times and have probably created several of your own, so you already know that they start with brand building and awareness and move on to lead generation. But when compared to revenue generation strategies, is lead generation an effective use of your time? Or…

One of the best ways to retain existing customers while attracting new ones is through the use of targeted email marketing campaigns. But if your email campaigns aren’t quite hitting the mark, how can you excite and engage your customers while encouraging them to act? The answer lies in creating…

One of the best ways to generate additional revenue from your marketing efforts is through online payments. But simply taking online payments isn’t enough. These days, payments have evolved well beyond typing your credit card number into a website. People are swiping, tapping, scanning, clicking and using a wide range…

When it comes to thinking up innovative revenue generation strategies, you don’t have to reinvent the wheel. In fact, getting back to basics, although it sounds cliché, can be one of the best marketing decisions you make. That’s because although revenue generation is a relatively new focus in marketing, the…

One of the biggest myths in marketing is that if you just bring in more leads, you’ll automatically grow your business and scale your revenue. But that’s not true. Because the leads you need to bring in need to be warm leads, receptive and interested in what you have to…

Knowing your target customer, especially when you’re involved in revenue generation marketing, is not just about creating avatars and personas that blend together all of the characteristics that your ideal user has in common. That may have worked well enough a decade or so ago before we had the right…

Some of the biggest profit generators in revenue generation marketing are your sales funnels. You can think of them as the backbone of your revenue generation strategy. But even the most finely tuned sales funnel can have leaks. Over time, your offers will change, evolve and adapt based on the…

When it comes to marketing and growth, how confident are you that your decisions will have a direct impact on your revenue growth? If you’re not sure how it all comes together, or you need a refresher, it’s important to remember that especially in the B2B world, revenue generation is…

It’s easy for sales teams to fall into a routine of selling the product based on all its features and benefits, and not looking any further than that. But being stuck in the same old (and outdated) perspective is also blocking you off from the virtually limitless profit opportunities out…