In the B2C world, marketing is tightly aligned with revenue generation. Marketers are always looking at sales figures and campaign analytics asking things like “How much lift did this particular campaign create?” and “How much product did we sell between this time period and this one?” …

One of the best ways to grow your profits in your business isn’t to spend time chasing new customers, but keeping the ones you’ve got. …

You may be surprised to learn that by 2025, the digital health market will exceed $500 billion dollars. …

There’s no doubt that healthcare technology is playing catch-up when it comes to the technology part of what you have to offer. …

The year 2020 might be best remembered for COVID-19 quarantines and healthcare scares, but the healthcare technology world was on a rollercoaster of its own. …

Search nearly any medical term on Google and it’s highly likely that the Mayo Clinic will be at or near the top of the results. They’ve been a reputable and well-established clinic since the turn of the century, but so have many others, yet you don’t see them in the…

In the past, we’ve talked about the importance of crafting a powerful and workable marketing strategy. The healthtech industry in particular can be a challenging one to work in as you need to distill complex technologies and solutions down into manageable and easy-to-understand snippets for both B2B and B2C customers. …

One of the best ways to sell health technology products and services is by knowing your audience. …

Marketing in healthcare technology can feel overwhelming, frustrating and confusing. You need to tell the world about your new advancement, technology, platform or device but you don’t even know where to start. Should you focus on social? Email? Search engine optimization? The best way to market your healthcare technology business…