When it comes to managing and growing customer relationships, you’ll often hear the terms CRM and sales enablement is thrown around. And although they sound similar, the two terms have markedly different meanings.

So what’s the difference between them? Why does it matter and how can you get started managing customer relationships the right way? Let’s jump right in.

What is Sales Enablement?

Sales enablement is the process by which your sales team is provided with the tools and content they need to sell better. …

Before you can market to your ideal customer, you have to know who they are. Creating an ideal customer profile can help you zero in on demographics (age, education, disposable income) as well as psychographics (attitudes, interests, opinions). But how do you create such a profile, and how many should you create?

Let’s take a closer look.

Creating a Customer Profile — Step by Step

The good news is that when creating a customer profile, you don’t have to start from scratch. Your business has likely collected a lot of data about your ideal customer, you’re just not sure how to use it effectively. …

It doesn’t matter if you’ve been in business for a year or several decades. Inevitably something will go wrong and it will all come back to hit you like an avalanche. Whether it’s a disgruntled customer, or a media mishap, your brand reputation can sour quickly, which is why it’s so important to have a strategy in place to deal with dust-ups that can cause customers to flock to your competition.

So what can you do to not only successfully fight the flames but also prevent them? Let’s take a closer look:

Do a Deep Audit of Your Name and Your Business Name

The very first step in claiming (or reclaiming)…

As a small business owner, you’re used to trying to be all things to all people, but no matter how packed your schedule or how many tools you have running concurrently, it can still feel like there simply aren’t enough hours in the day to do everything.

In addition, technology can be your best friend or your worst enemy. Here’s how to manage them both effectively, and where to turn for help when you need it!

Set the Right Kind of Goals

It’s great to have goals in your business, but make sure they’re the type of goals that are both measurable and attainable. If you…

As business owners ourselves, we know how it can be when you’re just starting out. You want to be all things to all people, and you’re committed to working on your dream until the early hours of the morning to make it happen.

But it is possible to have too much of a good thing, which is why work/life balance is so crucial, even in the early stages of your business when you’re powered by sheer force of will and your favorite caffeinated beverage. Here’s what to know to help make the process more balanced and avoid burnout:

Don’t try to be everything to everyone

As a…

If you’re not getting the results you’re expecting from your marketing campaigns, the fault may not lie with your salespeople’s ambition and determination to close the deal — it may lie in the programs you’re using to help you. Of course, just knowing that your Marketing Technology (MarTech) is a jumble of systems, platforms and programs won’t make it any easier for you to get the results you’re looking for.

But it may help you to know that you’re not alone.

According to a 2020 survey by Gartner, those surveyed are only using a little over half (58%) are using…

The days of browsing on your smartphone for products are getting shorter and shorter. These days, mobile apps are being developed and shared almost as soon as they hit the market, giving shoppers a web-like shopping experience together with the comfort and convenience of using their smartphone.

With that in mind, if you’re considering getting your own mobile app developed but aren’t sure where to start, we at Workdom have prepared several tips to help give you direction, advice, and guidance when working with a mobile app developer.

Don’t Hesitate to Ask for Previous Examples

Some developers don’t build a mobile app from scratch, but rather work…

Sales teams can experience peaks and valleys just like any business owner, but increasing sales consistently doesn’t rely on seasonality or flow — it relies on consistency. Follow these four proven methods to increase your sales, starting right away.

Focus on Your Existing Customers

Your existing and previous customers can be a boom of potential sales if you haven’t tapped them already. They fit all the criteria for your target customer since they’ve already bought from you, they know your brand and your product or service and presumably, they had a good experience buying from you.

If you haven’t already, create an email list of…