These days, web designers are a dime a dozen. You can go on freelancer networks and immediately see them engage in a bidding war to try to earn your business in a race to the bottom between who can do the work the cheapest and the fastest.

In the end, the only one that suffers is your business, and that can have lasting repercussions on your brand and your growth.

So what can you do?

The truth is, it’s hard to evaluate expertise. Every web designer and developer has their own preferred method to help you get from where you…

Whether you’re starting your business from scratch or you’re in charge of marketing for a fast-growing company, trying to focus on what you need to do in order to grow can be a daunting challenge.

For one, online marketing isn’t a set of neat little boxes that you can check off once and you’re done. It has evolved to encompass a whole range of disciplines and specializations, ranging from SEO to social media to inbound marketing to content marketing to lead generation and much more.

And each one of those specializations requires its own particular set of skills, such as…

One of the things we entrepreneurs tend to pride ourselves on is our ability to do it all. After all, you started your business from scratch, nurtured it, built it, promoted it and weathered good times and bad. You’re a testament to success, but at the same time, there just aren’t enough hours in the day to do what needs to be done.

Still, when you’re just starting out, there can be some things that you need to do, yet are easily overlooked, including:

Creating the Right Message for the Right Audience

Ask yourself what problem you’re solving that would make people want to buy the solution? Sometimes…

As a small business owner, you have to be fiercely protective of your time, because when you’re at the helm of your company, no one else is going to do it for you. With that in mind, we’ve corralled our best tips to help you maintain your productivity when it feels like there aren’t enough hours in the day.

Focus on the Most Complex Tasks First

The mornings are when most of us are at our most energetic. That means reading emails or attending meetings probably isn’t the best use of your time at that moment. …

So you’ve built your website, laid out your content plan, and now you believe that all that’s left is to market it?

Not quite. There’s still the question of optimization. But what exactly can you optimize in your business in order to grow and scale, and why should you invest in this vital part of your business? Here at Workdom, optimization is woven into everything we do, so we’ve seen the benefits of it first hand. Here are just a few of the many things you can optimize — beyond your website in order to keep your business thriving.

What Exactly is Business Optimization?

Business…

No matter what type of small business you run, you know that the core of what will attract customers and bring them back is your customer service. But with more and more companies turning to automation for everything from product fulfillment to support, how can your company stand out and really ensure that your customer service gets noticed and talked about?

It’s interesting to note that poor customer service will get your business shared (and not in a good way!) more readily than great customer service, but great customer service stands the test of time — especially when it is…

One of our most popular services is our brand alignment. But oftentimes, brand alignment can get blurred in the host of similar-sounding-but-not-exactly-the-same kinds of service. So what’s the difference between them and how can they both help you attract and retain customers? Let’s take a closer look.

What is Brand Alignment?

Brand alignment is, simply put, making sure that all of your marketing materials and interactions reflect your brand’s story — what you want your brand to stand for (and stand out for) in the minds of your customers.

Well-known companies that do brand alignment well include Apple, Coca-Cola, Patagonia, and many more. But…

What would you do if your small business suddenly experienced an explosion of growth? You’d have more customers than you could count, and profits out the roof, but you’d still be managing tasks the same way you always have, either by yourself or along with your team.

It can be hard to break free from the feeling of having to do everything yourself, but if your business is experiencing rapid, enterprise-like growth, it’s important to take a step back and look at the big picture, as well as plan ahead. Here’s how.

Keep Your Social Media Active

One of the first things that tends to…