For e-commerce companies, creating a nurturing email campaign is just as important as it is for lead generation or any other type of marketing initiative. The difference is that with e-commerce, you have numerous products, various potential audience segments, and campaigns happening at any given time. That’s why it’s so important that you nurture the customers and prospects no matter what stage of the buying process they’re in.

Segment for Buyers at Different Stages and Product Types

This advice is going to depend on how many products you have and how many stages your buyers typically go through before they take action. As it’s different for every e-commerce business owner, you’ll want to take the time to map out your typical customer journey, as well as different segments of products they may be interested in. …

With this holiday season admittedly being like no other in recent memory, the rush is on for businesses to innovate but still remain flexible and adaptable. The good news is that even if you’re on a budget and you’re wondering how to get the most for your money, on-demand marketing is a great way to stretch your marketing dollars further. Here are a few ideas of how to make it work for you.

What is On-Demand Marketing?

In short, on-demand marketing involves hiring a small group of marketers who are experts in their related fields, to help you with preparing, launching and supervising your campaigns. …

Even if you’ve been involved in email marketing for a while and think you know what an email nurturing campaign is, today’s blog will let you in on even more insights about this unique angle to traditional email promotions.

Many people think that email nurturing and drip campaigns are the same but there are some key differences. Nurturing campaigns can be drip campaigns (and vice versa), but unlike drip campaigns, where the focus is on the timing of the email, nurturing campaigns are focused on the emotional response from the email.

Good email campaigns have both types — drip campaigns to keep subscribers interested and engaged, and nurturing campaigns to keep them emotionally invested and to heighten their curiosity or interest. Now you may be wondering whether you need just one or both types of email campaigns on what stage you’re currently at in your business. You need to determine certain metrics to help you figure this out. …

When creating an email marketing drip campaign for B2B companies, the approach is somewhat different. Since you’re not convincing your customers to buy a product through a one-off email or two as in the B2C world, you’ll want to pay close attention to the methods you use to gradually provide content (or “drip”) to your business associates.

Here’s what to keep in mind:

Make it Easy and Intuitive for People to Use Your Service

If you’re involved in SaaS or similar products, you want to get businesses trying out and exploring your product as quickly as possible. …

Landing pages are the core of a business’ conversion optimization and a key part of any sales funnel. With that in mind, many people understandably want to know what makes some landing pages convert like crazy, while others fall flat. The good news is that what makes “effective landing pages” is pretty much the same for every industry. Let’s take a closer look:

Less is More When it Comes to Design

Oftentimes, people believe they need to put everything on their landing pages, including the kitchen sink. …

Many companies, whether they’re small startups bootstrapping their way to success, or large, established brands, are finding that on-demand marketing is a game-changer for them. But what makes on-demand marketing better than the traditional methods of online marketing? Let’s take a look at several advantages that you’ll want to keep in mind when considering whether or not on-demand marketing is right for you:

On-Demand Marketing Saves Money

Probably the first concern on many business’ minds is saving money, especially when the future is full of uncertainty. …

In the SaaS industry, it’s common to develop an obsession with measuring and tracking everything. But some metrics are more important than others, and some just aren’t important at all. In a world of data science and analytics, we often believe that capturing all this data and information will somehow make it crystal clear to us what we need to do in order to be successful. But there’s so much information, and with that, a lot of fluff and filler.

Here’s how to free yourself from the digital clutter, and focus on what matters.

Pay Attention to Your KPIs

At the core of your marketing initiatives, there are going to be some metrics that you’ll want to focus on specifically — your Key Performance Indicators, or KPIs. These are the indicators that show how well your business is actually performing relative to the objectives you’re setting for yourself. In other words, these are like the lifeblood of your business that reflects its health and wellness in terms of growth. …

Let’s be honest — when it comes to marketing medical devices, the industry as a whole has been rather slow to catch up with the modern age. Although technologically, the products are truly something futuristic and innovative, marketing seems stuck in the past, where brochures and trade shows are the norm. Stock photos abound and online marketing usually consists of uploading said brochure as a PDF.

The truth is that it can feel uncomfortable to break out of that zone and try something new. Especially because regulations and compliance hang over you like a heavy cloud at all times. But you’ll want to break out of the mold, because doing things that your competitors aren’t is what will set you apart and still keep your message compliant in a way that perfectly reflects what your audience truly needs. …