Why Change is Good for Customers and Your Business
Nothing brings out trepidation in an entrepreneur faster than the specter of change. But why is that? Psychologically, we’re wired to avoid it. Throughout history, things that are new and different to our own may be cause for concern or outright dangerous. It was critical to our survival as a species to take change with a measure of caution and careful inspection.
Fast-forward to today and our always-on lifestyles and on-demand business mode and change is ever-present. If you don’t change, you don’t evolve, and yet when it comes to your customers and your business, you may think “if it ain’t broke, don’t fix it”. Change, however, can be one of the best things that can happen to your business, your team, and your clients. Here’s why:
Change Gives You a Competitive Edge
One need look no further than the fall of Blockbuster to see what happens when you resist change. And although that’s an extreme example of stick-in-the-mud stubbornness, companies today in all industries need every competitive edge they can muster to stay known, recognized and sought-after by customers. Change can be the spark that gives you that competitive edge.
Now this isn’t to say that you should shuffle up your products and services every two weeks and completely rebrand yourself constantly. But it does mean being aware of what’s happening in your industry, as well as others related to it, so that you can be poised to pivot when and if the time comes. Gaining a competitive edge means being ready to seize opportunities at a moment’s notice.
Change Keeps You at the Forefront of Your Customers’ Minds
Netflix didn’t really start to become popular until it fully embraced the streaming lifestyle, but until broadband became commonplace, their innovation kept them firmly behind Blockbuster. By being able to adapt quickly when broadband became mainstream, they were able to position themselves firmly in their customer’s minds as more than just “that DVD by mail rental company”. Today, they’ve become a household name.
Change Allows You to Embrace and Understand New Advances in Technology
Right now, the world is abuzz with how advancements in AI are taking over the jobs of graphic designers and content creators. However, those who are comfortable and confident in their work aren’t afraid of AI. They know that it’s only a tool and not a replacement for their skill in any sense of the word. By seeing it for what it is rather than a “sky-is-falling” prediction that they’ll all soon be out of work and replaced by robots, they, too, are poised to greatly benefit from the shift as companies look to AI to help them handle some of the smaller, more tedious tasks like creating outlines or looking for inspiration.
Your Company Becomes Known as an Innovator
Last but certainly not least, when you embrace innovation and change as a company, your brand becomes known as an innovator. Just look at the meteoric rise of Apple from the 1990s to today. It owns the word innovation in every facet of its brand, and with every new product or version it creates even more desire among its target audience to be the first to show their technological prowess.
Innovative companies also have a ripple-effect on their people. Those who adapt to change learn new and valuable skills, are happier at work and develop greater confidence as a whole. All of these things lead to better service, better products and a better overall company that’s rooted firmly in its ability to be flexible and fluid.
If your products or services are feeling a little dusty or are in danger of being forgotten by your target audience, you may need more than just a fresh coat of paint. Let the experts at Workdom analyze your content strategy and help you to better position your brand in a hungry market. Contact us today to learn more!
