Using Special Incentives and Surveys in Your Email Marketing Campaigns

One of the best ways to retain existing customers while attracting new ones is through the use of targeted email marketing campaigns. But if your email campaigns aren’t quite hitting the mark, how can you excite and engage your customers while encouraging them to act?

The answer lies in creating special incentives and surveys.

Oftentimes these two strategies aren’t particularly used together — but they should be. You see, when you make people feel valued, special and recognized, they naturally want to reciprocate the feeling, which makes them more amenable to complete surveys and give feedback.

What Kind of Special Incentives Should You Create?

The potential is wide open for special incentives that reflect your brand and make your customers feel valued. The most common ones are birthday rewards, wedding registries and other milestone occasions, but depending on your product and your target audience, you can really get creative with this.

For example, National Day Calendar has something unique and interesting to celebrate each and every day. From national chicken wing day to national systems administrator appreciation day, you’ll surely be able to find one or more days that celebrate something related to your brand, your audience or the values you share.

Of course there are plenty of other twists on this popular idea. VIP previews of upcoming products for customers that spend over a certain amount every year are common on Instagram, as are flash sales on Facebook. The sky’s the limit in terms of how you choose to make your customers feel valued and appreciated.

What Kinds of Questions Should You Ask in Your Surveys?

The important thing to keep in mind with customer surveys and the types of questions you should ask is that fewer questions — but more detailed questions, will get you the best results from your email marketing campaigns. Here are a few of the best:

  • How long have you been using the product? This question obviously will reveal how long they’ve been a customer although their interest in the product or service may be much longer.
  • What other products did you consider before choosing this one? This question can give you some insights on your competition. Your customer considered other options before ultimately choosing yours, and knowing which other products were also in the running can help you understand what the customer values in your product or service.
  • How often do you use the product? Depending on what the product or service is, it may be something they use every day, or rarely use at all — but when they need it, it’s there for them. Understanding how often they use the product can also give you insights into other potential product ideas, such as a “lite” version, or add-ons you could create.
  • What would you improve about the product? People are all too happy to talk about what they’d change or improve if they could. You may be surprised at some of the answers here!
  • What product feature(s) do you consider the most important? This question will give you a better idea of what you can capitalize on to give you an edge over your competitors. Don’t forget that the features you consider the most important about your product may differ considerably from what the customer deems the most important.

How to Use Special Incentives and Surveys Together for Greater Revenue Generation

If you’re ready to learn more about how to leverage your own special incentive strategies together with surveys and other email marketing campaign capabilities, reach out to the experts at Workdom! Our focus on revenue generation helps us understand the drivers that boost your bottom line. Contact us today to learn more and let us help you customize a strategy for your target customer!

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