What Happens to Marketing When Your Small Business Experiences Enterprise-Like Growth?
What would you do if your small business suddenly experienced an explosion of growth? You’d have more customers than you could count, and profits out the roof, but you’d still be managing tasks the same way you always have, either by yourself or along with your team.
It can be hard to break free from the feeling of having to do everything yourself, but if your business is experiencing rapid, enterprise-like growth, it’s important to take a step back and look at the big picture, as well as plan ahead. Here’s how.
Keep Your Social Media Active
One of the first things that tends to get thrown by the wayside when your business experiences a surge in growth is social media. There are just too many things to keep up with: questions, posts, discussions and it can be hard to get it all done in addition to everything else on your plate.
But letting your social media slide can have disastrous effects on your business growth. Oftentimes social media is where people try to seek out impartial business reviews, recommendations, discussions (usually about how quickly an item is shipped or its quality) and much more.
For this reason, although it can be the most time consuming part to answer questions, continue posting and encouraging discussion, it’s one of those things that shows your customers and prospective customers alike that you understand and anticipate their needs, as well as that you’re working hard to fulfill them, even with your breakneck growth.
Empower Your Sales Staff
If your business is experiencing a surge in growth, your sales staff may feel overwhelmed, lost and confused. There are several things you can do to help ease the strain. For one, it can be worthwhile to invest in sales enablement strategies such as building up a knowledge base or a detailed FAQ where sales staff can direct users for the most common questions your company receives about its products or services.
It can also be worth taking a solid look at your brand messaging and alignment. After all, there’s a reason why your company has suddenly experienced meteoric growth, and in order to tap into that and leverage it on a whole new level, it’s a good idea to make sure that the promotion and marketing you’re doing are both in alignment with your brand’s values and philosophy. Even if you don’t think you have a “brand philosophy”, you do — and you want your customers to know you for it, so now’s the time to cultivate it!
Revise Your Tech Stack
Sudden growth is also a great time to take a step back and look at your tech and marketing stack. Chances are, there are a lot of tools and services that helped you get this far, but who have also outlived their usefulness or have been rolled into other tools you’re currently using — thus paying for two separate things that provide the same service.
Furthermore, as a small business, it’s easy to fall into the trap of shiny object syndrome, and always chasing new technologies and services without really questioning how they benefit your business. For this reason it’s a good idea to conduct a thorough MarTech stack audit, trim unnecessary or outdated software and tools, and focus on what works.
Conduct an SEO Audit
An uptick in business is also a great time to take a look at your search engine rankings and everything that can contribute to them, including your website’s design, mobile responsiveness, optimization for your chosen keywords and much more. It’s also a good idea to look at modernizing and updating your content to keep all those new users coming back.
Get Help with All of These Things — All in One Place
The best part of this unprecedented growth is that there’s one company that’s uniquely positioned to help with all of these things and much more — Workdom! Our chat-based, on-demand marketing helps you plug leaks in your business by going when and where we’re needed most. Whether that’s social media, MarTech optimization, web design and more, you can be confident that our knowledgeable, experienced team can help you not only survive wave after wave of growth — but thrive.
Contact our senior advertising and marketing professionals today to learn more about how we can help you take advantage of solid new growth in your business!
Originally published at https://www.workdom.io on May 28, 2021.