How to Create a Powerful Lead Magnet that’s Irresistible to Visitors

It doesn’t take long when browsing the web until your eyes are suddenly assaulted by a pop-up asking if you want to download a guide about the topic you’re interested in. It doesn’t cost a thing — just your name and email address.

Your next steps at this point will take you in one of two directions. Either you’ll close the pop-up entirely because it interrupted your browsing, or it will pique your interest enough to get you to subscribe.

So how do you create a lead magnet that does more of the latter? Let’s take a closer look:

Precisely Target Your Buyer Persona

Many businesses mistakenly try to create one big lead magnet that encompasses everyone in their potential radar. This is a major mistake that can cost you lucrative leads simply because everyone who visits your site is not only at a different stage in your funnel, but they also have different reasons for visiting in the first place.

The best way to create an irresistible lead magnet is to precisely target each type of person who is likely to use your product or service. Over time you’ll create lead magnets for all of them, but it’s clear that whatever lead magnet you create, the approach would be very different for someone who is just learning about your brand and what you have to offer versus someone that’s comparison shopping between you and a competitor.

Give Them a Reason to Act

The next step is to give your users a compelling reason to want to download your lead magnet in the first place. Just popping it up on the screen if they’re visiting for the first time is a surefire way to send them scrambling for that little X in the corner.

It’s the digital marketing equivalent of asking for her hand in marriage on the first date. Give them a reason to want to get to know you more and to become invested in what you have to offer. You can do that over time through the content you share. Then you ask.

Don’t forget to give your lead magnet a name that makes it compelling to download. Something like “5 things you didn’t know about SEO” isn’t exactly making anyone reach for the download button, but “5 Tiny Fixes that Will Catapult Your Search Engine Ranking” will definitely have people signing up by the handfuls.

Don’t Waste Too Much Time on Creating the “Perfect” Lead Magnet

We tend to spend an inordinate amount of time fretting over what kind of lead magnet we can create. Should it be video or a PDF? How involved should it be? Remember, the simplest lead magnets with a clearly tend to perform the best, so take the time to add detailed knowledge about a specific topic. For example, looking at our prior title suggestion, we could make it even better by gearing it exclusively toward Wordpress sites and a specific subset of the people we’re targeting, like restaurant owners.

The important thing is that you develop a schedule and a system to create great lead magnets quickly, and then create the accompanying landing pages to go with them. If you need even more guidance on taking your content strategy to the next level, reach out to the experts at Workdom and let’s work together to create compelling lead magnets that explode your list!