How to Build a Revenue Generation Plan

Workdom Marketing
3 min readAug 19, 2022


So you want to take the initiative in your company to start focusing on revenue generation, but how do you get started? It can be easy to get lost in the weeds when it comes to creating a plan. Fortunately, we’ve made it easier than ever for you to hit your revenue marketing goals.

Follow the four steps in this template and you’ll be well on your way to having an actionable revenue marketing plan that works!

Setting Attainable Goals

Let’s say that your goal for your marketing team is to generate an extra $10,000 per month in revenue with online marketing. You want to focus on your digital marketing campaigns and reaching this extra $10,000 will double your revenue.

Unfortunately, just saying “I want to double my revenue” isn’t a clear, attainable goal. Your goal should be more specific and measurable, and structured in such a way as to be attainable: “Through (type of marketing campaign) the goal will be to (specific goal) using (type of channel) based on (decision)

For example, “Through email marketing, the goal will be to generate an extra $10,000 per month using targeted personalization and follow-up.” Having a more specific goal allows you and your team to work more cohesively and have a specific goal to work toward as well as a method by which to do it.

Determine Your Current ROI

In order to determine your current ROI, you’ll need to enlist the help of your analytics software. This will give you a baseline from which to grow and determine your next steps. If you’re not sure which analytics software to use or you’re having trouble getting meaningful analytical data from your campaigns, reach out to the experts at Workdom and let us help you start getting valuable numbers that you can use to grow and scale your business.

Your Next Steps

Determining your next steps will depend on the specific goal you’re trying to reach, but it can help to look at what other companies in and outside of your industry are doing. For example, are there other companies in your industry that are using revenue marketing that you could learn from or draw upon as you build your own campaigns? Look at case studies, how to use SEO effectively, how to take advantage of mobile marketing, lead generation and remarketing to attract and retain customers. You don’t have to reinvent the wheel! You can build upon the paths that others have started and then make them your own!

Bring it Together

The final step is bringing it all together. Every step in your plan needs to be revenue-oriented and everyone should be on the same page as to what that means. Brainstorm content ideas, keywords, blog posts, Facebook ads and much more. As you do, you’ll start to come up with new potential avenues, campaign ideas and more that can help take your business to the next level.

And if you need some help, reach out to our experienced content team! Our experts can help you perfect your content and generate proven strategies that are personalized to help you reach your revenue generation goals!



Workdom Marketing

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