When you think of SEO, you might think it’s all about a bunch of developers poring over data and analytics and making small tweaks here and there. But search engine optimization goes much deeper than that, and it can be much more involved.

The truth is that, if you have the right foundation in place, on-demand search engine optimization can not only save money, but can provide you with consistent improvements over time, which is the hallmark of a site that’s serious about SEO, and one that search engines are more likely to rank highly as a result.

The Foundation of Your SEO Efforts

Having the…

One of our most popular services is our brand alignment. But oftentimes, brand alignment can get blurred in the host of similar-sounding-but-not-exactly-the-same kinds of service. So what’s the difference between them and how can they both help you attract and retain customers? Let’s take a closer look.

What is Brand Alignment?

Brand alignment is, simply put, making sure that all of your marketing materials and interactions reflect your brand’s story — what you want your brand to stand for (and stand out for) in the minds of your customers.

Well-known companies that do brand alignment well include Apple, Coca-Cola, Patagonia, and many more. But…

What would you do if your small business suddenly experienced an explosion of growth? You’d have more customers than you could count, and profits out the roof, but you’d still be managing tasks the same way you always have, either by yourself or along with your team.

It can be hard to break free from the feeling of having to do everything yourself, but if your business is experiencing rapid, enterprise-like growth, it’s important to take a step back and look at the big picture, as well as plan ahead. Here’s how.

Keep Your Social Media Active

One of the first things that tends to…

Did you know that the first marketing funnel was created in 1898? It followed a very basic formula, similar to the well-known AIDA (Attention, Interest, Desire, Action) funnel that has been the mantra of copywriters and marketers for the last 100 years.

And although the general sales funnel hasn’t changed much in terms of the general theme, it has evolved in recent years.These days, with so many different channels (as opposed to the one-way communication of yesteryear), it’s only natural that the sales funnel would evolve. With that in mind, your strategies should also evolve.

Here’s what the sales funnel…

With the advent of internet reviews and social media, customers are now feeling more empowered than ever to have direct, honest and open communication with the companies they do business with. To that end, whether you’re a small startup or a company that has been in business for awhile, you’ll want to do everything you can to slowly but steadily build up your brand reputation.

Plus, one of the great things about continuing to build up your brand reputation over time is that you’ll consistently leverage benefits from it — like a ripple effect of solid customer feedback that creates…

When it comes to online marketing for your business, you may have tried it in the past and gotten lackluster results. Many people try to save money by outsourcing their marketing to the lowest bidder, or they try to learn it all themselves and end up having a piece-meal collection of marketing strategies that do little, if anything, to move the needle.

There’s a better way to get your marketing done — the Workdom way.

Here’s why our chat-based, on-demand marketing works, and how you can use it to get the kinds of results you’re looking for.

Why Chat-Based?

Before the pandemic…

And Why Are They Important for Your Business?

With more ways than ever to engage with your target audience, it seems like it would be easy to keep your messaging on point and your brand presence front-of-mind with your customers, right?

Well, with more ways than ever to communicate, and more competition than ever, both message alignment and brand presence can be muddied and disjointed over time, which can, in turn, have major repercussions for your brand. Here’s why they matter, and how to make sure they’re in perfect alignment no matter what channels you choose to promote on.

Living Your Brand Values with Consistency and Relevancy

Many companies claim to be “living their brand values”…

Creating an amazing customer experience doesn’t just end at your website. It’s everything that happens outside of your website: before, during and after the sale. You may not always be able to compete with your competitors on price, but you can definitely compete on the level of service you give your customers. Here’s how to do it right, no matter what industry you’re in:

Start with the Right Tools

The best customer service doesn’t happen in a bubble. It happens when you use the right tools that are specific to your needs and your customers’ needs. Whether that’s live chat, a knowledge base, or another…