Your marketing campaign is only as successful as the data behind it. And depending on the type of marketing you’re doing and the types of campaigns you’re running, some types of data will matter more to you than others. But before we jump into that, it’s important to understand the…

When it comes to marketing your cryptocurrency or NFT, you need a foolproof way to generate excitement and interest and then hold onto that interest over time. People who are interested in cryptocurrencies understandably have a finger on the pulse of the next big thing, and if you want to…

Blockchain is a new technology, but it’s already making waves — and not just in the financial and cryptocurrency markets. …

As with any new, amazing thing, early adopters can’t stop raving about it, but the general public, by and large, is rather oblivious or doesn’t see how it affects them. That’s what’s currently happening in the world of marketing and cryptocurrency. Blockchain and cryptocurrency have uprooted the financial and fintech…

Now, more than ever, an extreme amount of data is being generated about customers. There is tons and tons of data out there and third party data providers are your key to harnessing it all. Here’s how to do it: But first, a little refresher: What is Third Party Data and How Do I Use It? Third parties are entities that…

AI brings a wide range of opportunities to the underlying intelligence needed to conduct marketing campaigns. But how does it all work and how can you use it to grow your own business? Let’s take a closer look. Why Use AI in Marketing Automation? AI in marketing automation brings a number of benefits to your optimization…

When it comes to managing and growing customer relationships, you’ll often hear the terms CRM and sales enablement is thrown around. And although they sound similar, the two terms have markedly different meanings. So what’s the difference between them? Why does it matter and how can you get started managing…

Before you can market to your ideal customer, you have to know who they are. Creating an ideal customer profile can help you zero in on demographics (age, education, disposable income) as well as psychographics (attitudes, interests, opinions). …

It doesn’t matter if you’ve been in business for a year or several decades. Inevitably something will go wrong and it will all come back to hit you like an avalanche. …