5 Health Technology Marketing Strategies You Need to Implement Right Now
Marketing in healthcare technology can feel overwhelming, frustrating and confusing. You need to tell the world about your new advancement, technology, platform or device but you don’t even know where to start. Should you focus on social? Email? Search engine optimization?
The best way to market your healthcare technology business for both B2B and B2C clients is to know what works best and leverage that to the fullest. As we’ve worked extensively with healthtech companies, we’ve learned over the years which strategies deliver an impressive ROI and which fall flat. Here are our five best strategies to get your campaigns off on the best possible start.
Start a Blog
Yes, blogs, those chronologically-based journals that hit the mainstream in 2005, are still just as valid today and will continue to be so. Blogs have come a long way since then, but the premise is still the same — they’re an excellent way to engage with your customers, boost your authority and visibility in your space, and take advantage of traffic that’s searching for more information about your platform, technology or the problem(s) you solve with it.
You can also use your blog as a springboard for your other marketing initiatives, including infographics, email list building, webinars and more. Invite participants to join and subscribe, ask questions and get more information.
Host Ongoing Webinars
Webinars are a way for you to demonstrate your expertise, the benefits of your technology and to leverage your authority in a way that interests people and keeps them engaged. Webinars can be hosted live, where you take the time to answer questions from the audience or present information directly online, or they can be pre-recorded and used as a marketing tool. There are advantages to both, and it’s perfectly acceptable and recommended to use a combination of them in your overall healthcare technology marketing strategy!
As the healthcare and technology industry itself can be somewhat complex with a great deal of terminology across both areas, it’s always a good idea to take steps to distill that information into something that can easily be read and understood. Infographics, or simple charts that showcase values, products and processes while also positioning your brand, are a fantastic tool for this purpose.
Newsletters can not only keep your B2B and B2C health tech clients informed as to new updates, findings and other resources, but they also work to keep your brand top of mind with your customers and prospects. Depending on what you’re offering you may also be able to use your newsletter to give your users “first looks” behind the scenes, offer discounts, invite users to your webinar or to comment on your blog, present guides or studies and much more.
Leverage Lead Magnets
A lead magnet is any free piece of information that you give away to a user in exchange for their email address. A webinar can be a lead magnet, for example. You can also develop free reports, white papers, guides and more to show prospects how to get the most out of the solution you have to offer. Whichever lead magnet you decide on, it needs to be interesting, compelling and engaging. No one wants to read a dry academic study!
Your Next Steps
It’s one thing to know about the best marketing strategies for healthcare technology companies, but another thing entirely to implement them. That’s why it’s so important to work with a team that knows your industry, has experience with your clients and can help you reach more of them in a way that delivers an impressive return on investment.
Reach out to the experts at Workdom today to learn more and get started with your own content marketing strategy for your healthcare technology company!