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Workdom Marketing

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Workdom Marketing

Do You Need a Content Audit?

When you think of all the content you’ve published under your brand, you likely acknowledge that some of it probably hasn’t aged well. New…

Mar 10, 2023

Content Creation and Brainstorming

Mar 10, 2023

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Workdom Marketing

Using a Content Matrix as Part of Your HealthTech Content Strategy

Part of what makes a powerful content strategy is knowing how and when to use your content decisively to help the prospect at every stage…

Mar 3, 2023

Using a Content Matrix as Part of Your HealthTech Content Strategy

Mar 3, 2023

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Workdom Marketing

How to Help Your Sales Team with the Right Marketing Collateral

You’d be forgiven for thinking that marketing collateral is only something that customers get — things like fact sheets or white papers or…

Feb 27, 2023

How to Help Your Sales Team with the Right Marketing Collateral

Feb 27, 2023

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Workdom Marketing

How to Build Greater Awareness of Your Healthtech Product or Service

“What do you do?”

Feb 27, 2023

How to Build Greater Awareness of Your Healthtech Product or Service

Feb 27, 2023

Workdom Marketing

Your B2B Product Launch Survival Guide

A B2B product launch is an exciting time. You’ve been planning, preparing and organizing everything so that the launch can go off without a…

Mar 24, 2023

Your B2B Product Launch Survival Guide

Mar 24, 2023

Workdom Marketing

How to Write a Healthtech Case Study

The right case study is not only an excellent resource that demonstrates the potential of your healthtech product or service, but it can…

Mar 24, 2023

How to Write a Healthtech Case Study

Mar 24, 2023

Workdom Marketing

How Healthtech Companies Can Retain More Customers

It’s no secret that healthtech companies were thrust into the spotlight before they were well and truly ready. With COVID becoming an…

Mar 17, 2023

How Healthtech Companies Can Retain More Customers

Mar 17, 2023

Workdom Marketing

You vs. The Other Guy: How to Convince Customers in the Comparison Stage of the Buyer’s Journey

The comparison stage of the funnel is one of the most critical yet often most overlooked parts of the buyer journey. During this stage, the…

Mar 17, 2023

You vs. The Other Guy: How to Convince Customers in the Comparison Stage of the Buyer’s Journey

Mar 17, 2023

Workdom Marketing

How to Set Long-Term Marketing Goals for Your HealthTech Business

One of the best ways to win at healthtech marketing is to focus on the long game; that is, to set large (but not impossible) goals for your…

Mar 13, 2023

How to Set Long-Term Marketing Goals for Your HealthTech Business

Mar 13, 2023

Workdom Marketing

How to Encourage Visitors to Purchase from You Over Your Competition

Consideration. It’s the second stage of the sales funnel and often one of the most difficult. This is the stage at which your prospects…

Mar 3, 2023

How to Encourage Visitors to Purchase from You Over Your Competition

Mar 3, 2023

Workdom Marketing

Workdom Marketing

Optimize your online marketing & grow your business faster. We do the work so you can be a leader. #BusinessGrowth #DigitalMarketingStrategy www.workdom.io

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